by Danny Mertens
The spirit is distilled; the right digital label instills desire
When people want to lift their spirit with a bit of spirit, they savor the moment with all their senses. Everything has to be right: the time, setting, glass, smell, look and feel.
Prestigious liqueur label Lanique had crafted a unique way of getting their brand top-shelf attention at specialist cocktail bars: a stunning 6l bottle not to be ignored, begging to be tasted. Supersize visibility, supersize the bottle? Sure thing, but what about the label to go with?
This label needed to be the extra-large edition of the standard quality Lanique label. And with so much spending and reputation at stake, quality was not to be compromised in front of the toughest of audiences. Short run on the shortest of deadlines? That calls for some digitally printed tactility.
Not only does the XL Lanique label reflect the velvety experience of this 200-year old liquor tradition, it also immediately leaves a lasting impression on the shelf. The lavish label exudes the luxury in which the drink originated. The drink was cherished and imbibed by the wealthy and titled elite at their celebrations and grand balls across the Kingdom of Prussia, the Two Sicilies and the Austrian Empire, over 200 years ago.
The Label Makers knew only the Xeikon CX3 would deliver the best. High-quality digital print output on the Fasson Rustique cream material with permanent adhesive secured a rich parchment 'handmade' appearance. The label was then embellished with gold hot foil crests, incorporating a flexo brown on the gold foil and a mat patch varnish for an additional tactile effect. The brand name, Lanique, is enhanced using gold hot foiling and embossing.
A Label Xtraordinaire that displays a rich tapestry of design and tactile effects that befits the provenance of the product within.
The printer - The Label Makers Limited, UK:
“Significantly up-scaling the size of the label without compromising on quality was the real test here. Our highly skilled team has a wealth of experience in the premium drinks market and they used this knowledge and the Xeikon tech expertise to ensure that our customer’s expectations were met. The finished product looks stunning.”
The Xeikon team:
“You can’t embellish on a poor basis. The Xeikon CX3 is unmatched in offering consistent high-quality results at the speediest of deadlines. This Lanique label is a testament to the excellent print basis the CX3 has delivered. The embellishments applied truly take the conceptual basis to the next level.”
“This label makes complicated look simple. Different techniques get highlighted in unison, without outshining one another. We’re intrigued by its intricate beauty.”
Customer: The Label Makers Limited, United Kingdom
Printed on digital press: Xeikon CX3
Inks and colors used: QA-CH Xeikon Toner 4 Color Process + white
Label substrate material: Fasson Rustique Creme S2030 Wine Adhesive
Digital advantage: Short-run, short-notice, one-off project without compromising on quality
Embellishing effects: gold hot foil, mat patch varnish, embossing
For LabelExpo Europe, printers from all over the world, shared their custom label prints produced on their Xeikon digital label press to participate in the Flint Group Print Awards 2017. This Label Xtraordinaire scooped first place in the spirits category for the Flint Group Print Awards 2017.