Back to Blog

Header Image

The power of digital packaging printing

Labels The power of digital packaging printing


by Danny Mertens

In the ever-evolving world of packaging, where visual appeal and efficiency reign supreme, digital printing has emerged as a true game-changer. Nowadays flexibility, agility and the possibility to move with changing markets are key focus points for every industrial printing business.Recent advancements in digital printing equipment have shattered the boundaries of what's possible, offering brand owners and packaging converters a multitude of benefits that were once unimaginable.

Limitless possibilities

Welcome to 2023. The days where your packaging designs were confined by traditional printing limitations are over. Technological advancements are taking giraffe-like leaps. With next-generation digital presses at their disposal, organizations can unleash their creative genius without constraints. And sectors like ecommerce and the food and beverage industry are taking generous advantage of this. Cutting-edge printing presses can handle an extensive range of media types, from delicate films to sturdy substrates, and even materials with unique characteristics like heat-sensitivity or transparency. The possibilities are endless, enabling businesses to craft packaging that captivates hearts and minds.

Elevating quality to new heights

In the fast-paced retail environment, your packaging needs to shine brighter than ever before. The competition is harder than granite and businesses go all the way to make sure their product is the number one eyecatcher on the shelf. They have one simple goal: convince consumers to buy. Digital packaging printing offers an unrivaled level of print quality, color control, and registration consistency. With digital print machines, the colors and appearance will be flawlessly identical, captivating consumers and instilling confidence in your brand. It's a visual symphony that ensures your packaging steals the spotlight every time.

Digital printing has firmly established itself and holds the potential to eventually surpass traditional printing methods entirely.

At Xeikon, our commitment lies in constantly fostering innovation. Over the past decades, we have broadened the horizons of potential end-use applications, meeting changing demands in the ever evolving landscape of digital printing.

Digital printing has firmly established itself and holds the potential to eventually surpass traditional printing methods entirely. - Asset

Empowering agility and personalization

The modern market is a whirlwind of rapid changes and personalized experiences. Digital printing equipment gives you the superpower of agility, allowing you to adapt swiftly to market demands. Need a small batch of custom-designed packaging for a limited edition product? No problem. With digital presses, you can go for on-demand short runs , minimizing waste and reducing lead times. From tailored marketing campaigns to niche market targeting, digital packaging printing unlocks a whole new world of flexibility and personalization.

Driving sustainable solutions

As sustainability takes center stage, digital presses emerge as beacons of eco-consciousness. By embracing on-demand printing, you can bid farewell to excess inventory and wasted resources. Digital printing machines also offer compatibility with compostable or recyclable materials, enabling you to create packaging solutions that are kinder to the planet. Minimized reprints and waste reduction efforts further contribute to your eco-friendly endeavors. It's a win-win for your brand and the environment.

Seamless integration and dazzling enhancements

The magic of digital printing equipment doesn't stop at exceptional printing capabilities. It seamlessly integrates with downstream processes like coating, foiling, and die-cutting, ensuring a harmonious production workflow. This allows businesses to say goodbye to additional processes and production phases. But that's not all. Imagine metallic foils dancing on the most exuberant packaging, or spot varnish creating tactile sensations that ignite curiosity. These captivating embellishments amplify the presence of brands and will set creative packaging apart from the competition.

If we add things up, digital packaging printing has ignited a revolution in the industry. Furthermore, it is orchestrating a formidable coup d'état against all other printing technologies, enabling brand owners and packaging converters to seize extraordinary results and triumph over conventional limitations. The perfect blend of limitless possibilities, unmatched quality, agility, sustainability, and stunning enhancements makes digital printing a force to be reckoned with. Embrace this technological marvel, and watch as packaging becomes an awe-inspiring masterpiece that captivates consumers and propels brands to new heights. The era of digital packaging printing has arrived.

Food safety

Digital printing is revolutionizing the dynamic food packaging industry. Explore the synergy between food safety and this innovative technology.