Back to Blog

Header Image

Telrol orders six Xeikon CX3 presses

Labels Telrol orders six Xeikon CX3 presses


by Danny Mertens

Xeikon has signed one of the biggest deals in its company history so far – six Xeikon CX3 high-speed production presses for leading label printer Telrol Group.

Telrol’s Digital Centre of Excellence

The operation chose the Xeikon CX3 based on its ability to produce high quality print with standard conventional substrates. The investment will increase Telrol’s capacity to serve the European market.

Telrol’s first digital press investment was a Xeikon 3300 in 2009, bought shortly after visiting Labelexpo Brussels. It was the start of Telrol’s Digital Centre of Excellence in Almere which over time gradually grew to five digital presses. In 2015, together with Xeikon, Telrol started a successful pilot project with a Xeikon CX3.

Today the center boasts the biggest digital capacity in the Benelux and Europe, as it has nine Xeikon systems. All presses are running application specific toner systems: ICE for the 3300 presses and QA-CH toners for the CX3 presses. The mutually beneficial relationship between Xeikon and Telrol enables Telrol to continually grow its visionary digital strategy.

Hoessein Hadaoui, CEO of Telrol explains that investing in the Xeikon CX3 was the next logical step, citing its quality and productivity. Also important was the specifically-designed Cheetah toner, developed for high speeds and based on the tried-and-tested ICE toner, which has performed well for Telrol with its other Xeikon presses. The reduced operational cost, together with the benefits of dry toner such as meeting FDA regulations for food contact and offering the ability to print opaque white toner in one pass, were a winning combination. This is ideal for the product mix Telrol delivers.

The Xeikon CX3 is a five color 1200dpi high-speed production press with a top speed of 30 m/min (98 ft/min) and excellent uptime. In addition to the standard CMYK + White, the fifth station can be used to print gamut extension colors or security colors without reducing productivity. The 1200 x 3600 dpi digital press is dedicated solely to the production of self-adhesive/pressure sensitive labels.

Need for growth

The decision to invest in Xeikon’s CX3 came after a thorough analysis of Telrol’s business and developments in its market. It led to the conclusion that there is a strong need to grow and extend the digital capabilities.

Fantastic recognition of Xeikon's market ready systems

“This huge investment in Xeikon technology is a great endorsement for the print production quality possible. Working with such a well-respected group is also fantastic recognition of our market ready systems. Telrol offers a broad range of labelling solutions, covered by various printing technologies going from flexo to digital. The further expansion in digital fits with the general trends in the market of increasing diversification. This in turn drives the need for more flexible production processes in digital printing.”

Wim Maes, President Digital Printing Solutions Division of Flint Group

Head start in the industry

“Once again, the investment in new Xeikon technology, gives us a head start in the industry thanks to the ability of the Xeikon CX3 to provide the highest productivity in the market of high quality label printing. Being a critical business partner, Xeikon involves us in the development of their technology. Its high quality standards, excellent track record on production capabilities and food safety makes it the perfect partner for our business.”

Hoessein Hadaoui, CEO of Telrol


The company is headquartered in Almere, the Netherlands run by its joint owner and CEO Hoessein Hadaoui. The Telrol Group – comprising of Peha Labels, Bio Label, HACCP Label, LMG Ribbons, Kolibri Labels, Q-Tronics, and Sentega Labels.  Europe´s largest producer of self-adhesive labels and paper-rolls. It services the markets for food, retail, cosmetics, pharma, home and personal care, logistics and the chemical industry. Leveraging years of experience and an extensive range of converting machinery, the Telrol Group has the flexibility to succeed in these markets. The Telrol Group operates on a national and international level.

Together with its sister companies, servicing self-adhesive labels and POS receipts across Europe, generates a turnover over € 200 Million Euro´s. It converts more than 1.4 billion square meters of self- adhesive labels and paper rolls and employs over 500 people.

The Group has adopted the mantra, "Excellence Performance.” Within the Group’s companies, 5S and LEAN manufacturing method is fully integrated and IT systems support measuring performances. It is certified with BRC and ISO 9001 as well.

For more information, visit


Xeikon, a division of Flint Group, is a long-standing leader and innovator in digital printing technology. Grounded in the principles of quality, flexibility and sustainability, Xeikon designs, develops and delivers web-fed digital colour presses for label and packaging applications, document printing, and commercial printing. These presses utilise LED-array-based electrophotography, open workflow software and application-specific toners.

As an OEM supplier, Xeikon also designs and produces plate makers for newspaper printing applications. In addition, Xeikon manufactures basysPrint computer-to-conventional plate (CtCP) solutions for the commercial offset printing market. For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name. ThermoFlexX systems provide high-resolution plate exposure combined with unique plate handling, flexibility and unmatched productivity

In 2015, Xeikon joined Flint Group to create a new “Digital Printing Solutions” division for the leading global print consumables and solution provider to the packaging and print media industries. Flint Group develops and manufactures an extensive portfolio of printing consumables. These include a vast range of conventional and energy-curable inks and coatings, pressroom chemicals, printing plates and equipment, printing blankets and sleeves, and pigments and additives for use in inks and other colorant applications. Headquartered in Luxembourg, Flint Group employs some 7900 people. On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves.

For more information about Xeikon, visit and for Flint Group, visit or contact:

Corporate Communications Manager

Danny Mertens
Brieversstraat 70 - 4529 GZ Eede, The Netherlands
T: +32 (0)3 443 13 11 – M: +32 (0)494 50 00 57 –

PR agency Xeikon 

Dorien Cooreman
Barastraat 175 - 1070 Brussels - Belgium
T: +32 (0)2 560 21 50 – M: +32 (0)478 98 60 58 –