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Action Packaging invests in second Xeikon CX3 Digital Label Press

Labels Action Packaging invests in second Xeikon CX3 Digital Label Press


by Danny Mertens

U.S. label printer Action Packaging Systems has invested in its second Xeikon CX3 press.

Douglas E. Rice - President and CEO of Action Packaging Systems

Need for short runs with increased efficiency

“We went into digital printing because of the need for short runs with increased efficiency. The speed and quality of the Xeikon CX3 Digital Label Press fits perfectly into our quick delivery program. By being able to address both short runs and long runs, using a combination of digital and conventional production, we can meet our customers’ needs no matter what they are – competitively.”

Review of available solutions

Before investing in its first Xeikon CX3, the most productive digital press in its class with printing speeds of 98 feet per minute, the company undertook a thorough review of available solutions.

Douglas E. Rice - President and CEO of Action Packaging Systems

Combination of reliability, print quality and productivity

“With very short lead times for some of our work, reliability was very important. We also needed to ensure very high print quality. We have found that with Xeikon. We liked Xeikon’s approach – more a focus on engineering and what the press could do than a marketing effort. The combination of reliability, print quality and productivity that we experienced with our first Xeikon CX3 made the decision to invest in a second press very easy. It is a robust, full rotary press that does make a difference as compared to other digital label press options. The full rotary helps us in many ways - better registration in printing, and better registration into finishing.”

Second Xeikon CX3 joins the first

“The reliability of Xeikon’s presses has been quite impressive. When we do have problems, the service team is right there for us. We have many stories to share about the tremendous dedication of the Xeikon service team. But the bottom line is, the press just keeps running and we don’t need the service team that often.”

Complement current flexo and digital production fleet

The Xeikon CX3 will complement the company’s current flexo and digital production fleet, supporting growth by providing additional production capacity. It will also give the company greater flexibility to shift more short-run jobs from flexo to digital production, increasing cost-efficiency and productivity with no sacrifice in quality.

Action Packaging was established in 1979 with a mission to deliver labels in five days or less. This creates a highly demanding business model, and partnering with Xeikon is key to the company’s ability to continue to deliver that level of customer service, which sets it apart in the label business.

Douglas E. Rice - President and CEO of Action Packaging Systems

Partnership is key

“Xeikon likes to be a partner with its customers, and Xeikon actually lives up to the true meaning of partnership, something they have proven to us time and again.”

More information

For more information about Action Packaging Systems, visit or watch this video on YouTube.

For more information about the Xeikon CX3, visit or watch the latest CX3 video.


Xeikon, a division of Flint Group, is a long-standing leader and innovator in digital printing technology. Grounded in the principles of quality, flexibility and sustainability, Xeikon designs, develops and delivers web-fed digital colour presses for label and packaging applications, document printing, and commercial printing. These presses utilise LED-array-based electrophotography, open workflow software and application-specific toners.

As an OEM supplier, Xeikon also designs and produces plate makers for newspaper printing applications. In addition, Xeikon manufactures basysPrint computer-to-conventional plate (CtCP) solutions for the commercial offset printing market. For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name. ThermoFlexX systems provide high-resolution plate exposure combined with unique plate handling, flexibility and unmatched productivity

In 2015, Xeikon joined Flint Group to create a new “Digital Printing Solutions” division for the leading global print consumables and solution provider to the packaging and print media industries. Flint Group develops and manufactures an extensive portfolio of printing consumables. These include a vast range of conventional and energy-curable inks and coatings, pressroom chemicals, printing plates and equipment, printing blankets and sleeves, and pigments and additives for use in inks and other colorant applications. Headquartered in Luxembourg, Flint Group employs some 7900 people. On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves.

For more information about Xeikon, visit and for Flint Group, visit or contact:

Corporate Communications Manager

Danny Mertens
Brieversstraat 70 - 4529 GZ Eede, The Netherlands
T: +32 (0)3 443 13 11 – M: +32 (0)494 50 00 57 –

PR agency Xeikon 

Dorien Cooreman
Barastraat 175 - 1070 Brussels - Belgium
T: +32 (0)2 560 21 50 – M: +32 (0)478 98 60 58 –