by Filip Weymans
Xeikon debuts its Virtual Innovation Centre as part of Printing Expo Online in early 2021. This focused on the wall decoration market. A further two showrooms are now to be opened, covering commercial and label printing. This additional investment in the Printing Expo Online platform will make Xeikon the show’s largest exhibitor, pushing its total space at the show to over 4000sqm.
As well as the additional showrooms, an ‘application journey’ experience is shortly to be added, whereby visitors will be able to undertake a virtual tour of a living room, kitchen, bathroom and garage. Here, Xeikon will show applications for commercial, label and wall deco products that can be produced on its digital print engines.
Xeikon is part of Zone 2 at Printing Expo Online. This area of the show is undergoing other updates also, such as the new Software Technology Centre (STC). Moving into the STC in time for the launch are the debuting EFI Fiery and existing exhibitor printIQ.
Wayne Beckett, Printing Expo Online event director, commented, ‘OEMs and service providers are starting to understand the opportunity that Printing Expo Online offers, with its global reach and unique marketing platform that enables companies to showcase their products and services in way that is so different to anything else on the market.’