This type of Premium beer labels prefer the use of clear-on-clear label to achieve the ‘no-label look’ on the glass bottles. One way to create a unique shelf appeal is coming from clear film labels. Using a clear-on-clear label results in a “no label” look, which creates a way for marketers and brandowners to differentiate their products.

Another way to differentiate products can be made available via the designs of the label: in this example, every label has a unique combination of images, there are no 2 identical labels! The design of these variable labels has been generated with Xeikon’s VariOne application.

This variable data application offers endless uses and endless variations. What sets this innovation apart is the immediacy of the process. VariOne can immediately process, format and print unique creative designs featuring variable patterns with random elements and the widest gamut of color combinations. Unique designs can be created on the fly and in minutes in a variety of unique patterns

What is the value of digital printing?

There is growing trend of Premium beers diversifying their product or just their packaging (personal) to the consumers in response to the growing craft beer labels. The premium beers are not necessarily able to experiment as much as the small local breweries but through packaging they can still stand out. Not everybody is able to handle the clear-on-clear label materials on the applicators, which is a sought after appearance by the younger generation and used a lot by brand owners. Digital printing offers them the ability to produce shorter run lengths at an affordable price, and without compromising on their existing brand colors or quality since they need labels with eye-catching colors that stand out on the shelf.

By printed on Xeikon’s PX2200/PX3300 UV inkjet digital press the labelshave the highest opaque digital white on a clear background. The DuraCure printing technology makes the label withstand harsh environments such as rubbing and scratching.

Combined with the Xeikon X-800 VariOne software, Xeikon’s digital, random variable image printing, every individual label can have a unique design.

Furthermore, digital printing with Xeikon offers:

• application tuned digital printing technology and related consumables

• higher cost efficiencies with run lengths of up to 4,000 line meter (13,000 linear ft)

• design changeovers without extra costs reduction of start costs and waste drastically

• the ability to print the volume required by the market rather than the volume required to get the best label manufacturing costs which leads to more waste