by Danny Mertens
Digital production means printers can now offer shorter lead and faster delivery times for a wide range of products
Cost-efficiency of the digital label printing process
Cost-efficiency is key in every market but it is even more essential in the highly competitive world of label printing. In their search for new ways to deal with small print runs of customized and serialized label, austria-based ulrich etiketten found the xeikon cx3 to be the perfect solution. Since the introduction of the digital press, the company has seen a spectacular expansion of capacity.
“Before, the profitability threshold for digital was about 100,000 labels, but now we can cost-effectively produce between 200,000 and 300,000 labels with digital printing, depending on size. This means we can offer our customers the advantages of digital printing – no printing plates, short lead times and faster delivery times – for a much wider range of products”, says ceo rainer ulrich.
“We are seeing customers increasingly demanding short response times and smaller runs,” ulrich adds. “so for us, digital printing is the technology of the future . The overall cost ratio combined with the extremely high printing speed of the xeikon cx3 encouraged us to invest in the new xeikon system.”
We are seeing customers increasingly demanding short response times and smaller runs
High quality printing at high speed
In reality, optimizing costs often means losing quality. However, with xeikon digital label presses that is absolutely not the case, as us based label printer accu label illustrates. “quality and consistency are critical to us and to our customers. It doesn’t matter how fast a press goes if we can’t deliver a quality product. We felt xeikon cx3 gave us both speed and better quality than other digital printing technologies currently available on the market.”
In terms of quality there is virtually no difference between traditional flexo and xeikon’s cx3, accu label admits. “flexo is an art form that we truly love, and we’ve been practicing this art for a long time. But nowadays, it’s not the right solution for every label project. For proofs and mock-ups as well as shorter and versioned runs, the cost, time and energy required makes it inefficient, and in many cases, unattainable. Xeikon cx3, which gives us higher quality than many other digital label production solutions on the market, is the key to future-proofing our business.”
One of the biggest benefits of xeikon’s digital presses is the operating speed. For us based action packaging switching from flexo to xeikon cx3 meant exceptionally fast turnaround times, without quality and reliability issues. “if we want to meet the ever more challenging deadlines and client demands, we need fast and reliable production machines that can follow the fast pace of our business. In its class, the new xeikon cx3 is the fastest press that can deliver the type of quality we need”, says ceo douglas rice. “it will also give the company greater flexibility to shift more short-run jobs from flexo to digital production, increasing cost-efficiency and productivity.”
If we want to meet the ever more challenging deadlines and client demands, we need fast and reliable production machines that can follow the fast pace of our business.
Xeikon digital printing presses in numbers
The success of digital label printing worldwide is in no small part due to xeikon’s quality presses.
- Xeikon label customers experienced an increase of 40% in their digital printed volume
- Worldwide more than 400 xeikon digital label presses are used every day.
- Xeikon’s machines are the number one choice in more than 250 companies.
- Since 2015 more than 58 percent of xeikon’s revenue comes from the labels and packaging business.
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