by Donna Covannon
The event marked the North American debut of the company’s CX500 product, and its Wall Deco Discovery solution.
“This show breathes new life into trade events for our industry,” said Donna Covannon, Xeikon America’s Director of Marketing. “Most visitors to our exhibit were on the lookout for new revenue-generating applications and a number of them were commercial printers looking to expand into label, packaging and industrial applications. They were impressed by the power and versatility of our web-fed dry toner presses.”
Making its North American debut was the Xeikon CX500 digital press and its exceptional range of applications from direct mail marketing to wall coverings, POP/POS posters to paper cups, flexible stand-up pouches, large signage and a variety of roll-to-roll heat transfer and in-mold labels. The CX500 is a dry toner, roll-to-roll, five color digital label press driven by Xeikon’s powerful digital X-800 front end. This Xeikon ‘Cheetah’ has a unique web width of up to 20 inches and a full rotary printing speed of 98 feet per minute at 1200dpi. The press was shipped directly from Dallas to Fort Wayne, Indiana, where it will be installed at Accu-label.
At a PRINTING United press conference, Xeikon and Anderson & Vreeland Inc. signed a partnership agreement that effectively triples Xeikon’s sales strength in North America. A leading distributor of solutions for the label and packaging industry, A&V will begin offering the Xeikon lines of dry toner- and inkjet-based label presses in January 2020.
“Both our companies see great potential in this new relationship,” said David Wilkins, Vice President of Sales, Xeikon America. “Our businesses were both built on a foundation of uncompromising quality and superior customer value.”
PRINTING United Experience Zone
In addition to its main location on the show floor, Xeikon featured prominently at the Printing United Experience Zone, a dedicated showcase of innovative print applications with real-world settings. The Wall Deco Discovery solution, a turnkey configuration for high-end wall coverings, was presented through a series of print applications for different rooms in the home with wall decor produced by Rebel Walls and within the convenience store setting featured products produced by customers including Creative Labels, CS Labels, Universal Nutrition, Carlson Laboratories, Jubilee Brands, CDigital, Paulig Coffee and Cupsz.