by Marco Avanzi
Based in Mexico City
Jetrix is contracted to supply and support Xeikon’s full range of products for the Commercial and Label & Packaging sectors and cover all market requirements in the area. Mexico is a growing market for Xeikon in Latin America and with over 20 systems already in place, Jetrix can now respond to the noticeable surge in demand from printers and converters looking for innovative digital solutions and new revenue streams.
Julian Robledo, Owner and General Manager at Jetrix states, “I am delighted with our new collaboration with Xeikon. Our ambition is to be a complete solution provider. Our new partnership is in line with our business growth strategy. We will now be able to provide our region with Xeikon’s complete portfolio. The systems we have installed so far mostly utilise dry toner technology for POS and food-safe products. Now we can also offer Xeikon’s UV Panther Inkjet systems as well as Xeikon’s latest software innovations defined by their powerful X-800 DFE. Everything in our industry is going to be connected. It will be a digital transformation. Printers and converters have many options and it is our job to guide them to the best choices which will help their business grow. Going forward, we will be able to better serve our customers and the Xeikon partnership is great news for printers, designers and brands in our country – integration and automation is the future providing ultimate efficiency and profitability.”
Jetrix is based in the north of Mexico City and ideally located to offer a countrywide service. With full warehousing and logistic facilities as well as a comprehensive suite of offices, the company provides a wide range of equipment and technical support through its sales, service and consumables departments. The company is now looking to expand its resources to meet the noticeable demand in Mexico’s label community for digital solutions. Their plan is to double staff numbers in the next two to three years and they are busy making investments to improve the company’s internal structure particularly in terms of training and IT. With the new agreement with Xeikon, Jetrix will be able to strengthen its offering as a complete solution provider.
“As a company, we have a strong business plan,” states Robledo. “We continually monitor global trends and market forces to help us find the differentiators that will make us more efficient and profitable. We continue to see the need for innovation in Mexico and demand is high. Xeikon is a very strong brand. Their digital innovation and dry toner technologies are already recognised in our country and we are very pleased to now be able to offer their full digital portfolio. We have staff covering 4 regions including Monterrey in the north and Guadalajara in the mid-west. We provide a consultancy service – a complete package from the initial discussions with the customer through to after-sales support.”
Jetrix is also focusing on the growth areas in packaging and labels. They are forward planning and looking at related markets such as flexible packaging, folding carton and digital print for corrugated. This is in line with a series of strategies designed to give added value and strengthen their offering and build long-term and trusting relationships with their customers.
Julian Robledo concludes, “Nobody expected this growth during the Covid-19 crisis. We did not imagine that we would see such a rise in demand, particularly from the pharma and food sectors. These are extraordinary times and the crisis is driving change. e-commerce has been boosted to levels that we would not have expected to see for another 3 to 4 years. It is proving to be a huge opportunity for us. Having this new partnership with Xeikon, we now have the right timing, the right technology and the right market segment to go ahead with our plans.”
Marco Avanzi, Sales Director Indirect Channels concludes, “Jetrix will be a strong partner for Xeikon. This is a mutually beneficial agreement. Julian Robledo and his team have similar goals to provide labels and packaging printers and converters in Mexico with the latest innovation and complete digital solutions. Julian and his team understand Xeikon’s unique technologies and the benefits they can bring to any business looking for creative differentiators and new revenue streams. With our fully integrated state-of-the-art software & hardware packages, Jetrix can now offer Mexico a digital transformation platform.
Jetrix is a 100% Mexican company whose mission is to be the best business partner within the flexible packaging and labels industry through advice, proximity and service – all backed by the commitment of its managers and personnel. Their aim is to add value and build long-term relationships with their customers and thus enable their businesses to grow and be profitable.