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Point of Sale

Pharmaceutical Point of Sale

Graphic arts



Display material to advertise a product where it is being sold ranges from shelf strips, posters, banners, aisle stoppers, wobblers and can be used in and outside. Most of the time these promotions are temporary however often remain for a few weeks or even month in a lighted space, which typically sets specific requirements towards light fastness of the prints.

What is the value of digital printing?

Digital printing and manufacturing offers possibilities for versioning, language changes and highest quality full color personalized print-on-demand of the retail shop. Combined with intelligent workflow and MIS integration, digital printing helps you in setting up the centralized logistic JIT flow of printed products to whole chains of shop, each having their unique mix of products, quantities and personalized POS materials.

Furthermore digital printing with Xeikon offers:

  • optimal imposition of your job and waste reduction due to webfed technology

  • offset quality with the advantages of digital printing

  • 5th color station for brand colors

  • excellent deinkability to support and ensure optimized recycling process

Which is the preferred digital press for pharmaceutical point of sale material?

The Xeikon SX30000 digital printing press. The flagship in digital dry toner printing, which produces at true 1200 dpi for formats up to B2+ stunning speeds while offering with its digital front-end full flexibility:

  • wide substrate range: from (un)coated to paperboard between 40 and 350 gsm (27 lb. text to 122 lb. cover)

  • top web speed: up to 30 m/min (98 ft/min)

  • high quality printing: 1200 dpi with wide color gamut and spot colors

  • variable data capabilities: perfectly suited for high-end marketing jobs

  • variable printing width up to 508mm (20"): unlimited length

Which is the preferred digital production solution?

Below you can see an example of a full production set-up for pharmaceutical point of sale material including a Xeikon SX30000 digital press, a Web Finishing Module, a high speed cutter and a Pile High Stacker to accommodate longer print runs. It is our complete digital printing solution, which comes with all the necessary components for seamless digital graphic arts printing.

Production details

Here you can see a collection of pharmaceutical point of sale material printed on a Xeikon SX30000 digital press.

The Xeikon SX30000 has been the digital press of choice due to its flexibility and to the high speed on high grammages, which makes the digital press ideal for running high quality images or fine text.

Graphic arts - Pharmaceutical point of sales

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