Background

Color gamut plays a crucial role in printing beer labels because it directly impacts the visual appeal and brand recognition of the product.

When consumers browse through shelves of beer options, labels with vibrant and eye-catching colors are more likely to grab their attention. Consumers often associate high-quality packaging with high-quality products. Labels printed with a broader color gamut and superior print quality convey a sense of craftsmanship and attention to detail, which can positively influence consumers’ perception of the beer’s quality and value.

What is the value of digital printing?

The growing trend beers and more diversity in the beer market create a need for shorter runs. There are a large number of

microbreweries across the globe which are bringing ever more specialized and seasonal beers to the market. Digital printing offers them the ability to produce these shorter run lengths at an affordable price, and without compromising on their existing brand colors or quality since they need labels with eye-catching colors that stand out on the shelf. With digital, random vari-able image printing of multi-designs for premium labels, all in one run, is made possible. Furthermore, digital printing with Xeikon offers:

• a range of production solutions with different capacities

• the ability to integrate the digital press in an existing workflow, reducing overhead cost

• higher cost efficiencies with run lengths of up to 4,000 line meter (13,000 linear ft)

• change SKU during printing without any additional printing cost

• addition of brand protection features such as UV-reflective toner as used in this sample

Which is the preferred digital production solution?

Below you can see our solution for self-adhesive beer labels, the Xeikon PX3300 digital printing press for digital label printing.

Here you can see a self-adhesive premium beer label sample printed on a Xeikon PX3300 digital press.

• Print dimensions: mm

• Substrate: PP TCX GLOSS WHITE 60

• Toner/Ink: PantherCure UVink

• Finishing: Xeikon LCU

The Xeikon PX3300 has been the press of choice since the web width suites the common size of the labels and the opacity provided by the white Panther LED inkjet technology. The tactile appearance of the Panther UV ink makes it a look-a-like of Screen printing.