Mail Druck + Medien is a well-established German printing specialist founded in 1934, now focused on the fully digital production of self-adhesive labels. Over the years, the company has pioneered laser cutting and automated workflows that remove the need for conventional plates or dies, enabling even very small batch sizes to be produced efficiently.

During the two-day event, visitors will have the opportunity to walk the production floor, observe a live production run and talk with practitioners about the everyday decisions that shape digital label operations. The agenda is designed to show how digital workflows, automated processes and on-site laser cutting come together to make production more flexible, faster and less dependent on traditional tooling.

A particular focus of the visit will be how sustainable materials and practices are integrated into daily production. From eco-friendly substrates to food-safe inks and waste-saving approaches, the event aims to highlight how modern label production can respond to both commercial and sustainability pressures without sacrificing quality.

No successful digital production without innovative substrates and embellishment solutions adding value to the print. Event partner Herma (https://www.herma.com/) will be present to discuss the latest advancements in their thermal substrate range. KURZ (https://www.kurz-world.com/en/solutions/surface-finishing/) will give live demos on their digital metalization unit installed at Mail Drück + Mail. 

Mail Druck + Medien and Xeikon also want to put the spotlight on people and skills. With technology only part of the story, the event includes conversations about the training and development that help teams grow their expertise alongside new production methods.

Stefan Mail, owner at Mail Druck + Medien says: “We believe in the power of innovation and in forward-looking technology that enables us, as a medium-sized enterprise, to operate as a global player. I’m happy to share my insights with fellow label converters to help them make the right choices.”

“We designed these Innovation Days On Tour to be practical and accessible,” adds Danny Mertens, marketing manager at Xeikon. “It’s not about demos in isolation, but about showing how things actually happen in a converter’s everyday work, the kind of detail that can spark ideas and help people think differently about their own production. 

The event is open to label and packaging professionals who are curious about digital production, interested in sustainability, or simply want to see a nearby production environment up close. Media representatives are invited to attend, and Xeikon can arrange interviews or provide further information on request.