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Wake up and smell the patchouli – this digital print label compels.

Labels Wake up and smell the patchouli – this digital print label compels.


by Danny Mertens

Christian Dior once said, “make me a fragrance that smells like love.” Kimoha Entrepreneurs Ltd was asked by a customer to create a digital print label that smelled like opportunity. The opportunity to sell patchouli, the age-old essential oil lauded for its beneficial health and beauty qualities, to a group of test users. 

Health & Beauty category - Patchouli Label by Kimoha

One theory states that patchouli means “green leaf” in Hindi, so the designers created a green leaf label design to refer to the naturally aromatic qualities of the oil that make it so very suitable for therapeutic use in cosmetics, aromatherapy, and cleaning products. 

A simple design referring to its essential origins can only be done justice by the right digital print label. So Kimoha brought in their Aavishkari team. Innovation is referred to as Aavishkar at Kimoha’s, the team involved in innovation are called Aavishkari. They opted for a matt coating to enhance the look and feel of the label, so it would appeal to the senses and exude the luxury product within the container.

Not an easy task at hand with the fine and intricate design of the label. Flexo wouldn’t deliver the fine graphics, but Kimoha knew the Xeikon CX3 would get both the colors and the design right, without any density variations. Especially within the short run and short timeframe requirements.

The end-result?

A digital print label Xtraordinaire so musky it simply cannot be ignored on the shelves.

The printer – Kimoha Entrepreneurs Ltd:

“Kimoha has a reputation for aesthetics, quality and customer satisfaction when it comes to innovation. This was a short run test label to be produced in the shortest of deadlines. We feel we elevated the original design to emanate the sensory experience of patchouli. But we could not have done it any other way than with the Xeikon CX3.”

The Xeikon team:

“Fine print can be a nightmare to get right in terms of density. Especially if you want to add a matt coating to get that metalized effect. You need a perfect basis to work on and we’re happy Kimoha turned to the Xeikon CX3 for this. Short run digital is a Xeikon expertise, to have this completed with the innovation finishing touch from Kimoha is a compliment. 

The judges: 

“An exquisitely subtle label that exudes the luxury it is supposed to represent. An unexpected yet fine example of print on metalized media.”

Tech specs:

Customer: Patchouli    
Printed on digital press: Xeikon CX3 
Inks and colors used: ICE Toner - CMYK
Label substrate material: PP Silver Gloss    
Digital advantage: Self-print design with a highly delicate image called for a digital approach, due to lack of control on flexo. 
Embellishing effects: metalized

For Lab elExpo Europe, printers from all over the world shared their custom label prints produced on their Xeikon digital label press to participate in the Flint Group Print Awards 2017. This Label Xtraordinaire scooped first place in the health & beauty category for the Flint Group Print Awards 2017.