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Digital technology turns Label’Or into a winner

Labels Digital technology turns Label’Or into a winner


by Danny Mertens

A double digit annual growth in sales and international recognition by winning awards for their innovative high quality products has confirmed that Label’Or has chosen the right strategy by investing in digital technology. In June the company added two prestigious awards to their list. Label’Or won the awards at the annual congress of FINAT, the international association of label manufacturers. They won the first prize in “dry toner digital printing” for a label produced on transparent material, with – according to the jury – “excellent opacity of the covering white, which enhanced the brightness of the colours.” They also won the first overall prize in digital printing.

Second Xeikon 3300 & Xeikon CX3 investment

Label’Or is based in Lontzen, Belgium and specializes in the manufacturing and printing of self-adhesive labels on rolls in small and medium-sized runs as well as larger runs, divided into several versions. Soon after their first investment in a Xeikon 3300, five colour digital press, the family owned company realised the potential of combining the efficiency of their traditional production with the flexibility of digital solutions. The demand for small runs and variable output was effectively met by using the new technology. The quick return on investment made it possible to invest in a second Xeikon 3300, which was followed by a third Xeikon press last year, the Xeikon CX3.

Digital productions

“Today, more than half of all productions at Label’Or is digital. The quality easily meets the high standards of their clients and they can offer the renowned benefits of Xeikon label presses, including the use of dry toners that meet FDA regulations for food contact and the ability to print opaque white toner in one pass.”

Jean-Marie Peters, founder of Label’Or

Shorter product life cycles

Following the trend of shorter product life cycles, an increasing amount of versions and personalised products, demand for digital print continuous to grow at Label’Or. The company management plans to extend the production site, which should be ready at the fortieth anniversary of the company in 2018. With twice the size of the plant there will also be room for more investments in new digital presses and other technology.

Since their transition to digital in 2008 Label’Or has become one of the leading label manufacturers in its field. With the recent acknowledgement of winning the FINAT Awards and the growing demand for new and innovative products Label’Or is confident that their digital strategy is the right way forward.


Xeikon, a division of Flint Group, is a long-standing leader and innovator in digital printing technology. Grounded in the principles of quality, flexibility and sustainability, Xeikon designs, develops and delivers web-fed digital colour presses for label and packaging applications, document printing, and commercial printing. These presses utilise LED-array-based electrophotography, open workflow software and application-specific toners.

As an OEM supplier, Xeikon also designs and produces plate makers for newspaper printing applications. In addition, Xeikon manufactures basysPrint computer-to-conventional plate (CtCP) solutions for the commercial offset printing market. For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name. ThermoFlexX systems provide high-resolution plate exposure combined with unique plate handling, flexibility and unmatched productivity

In 2015, Xeikon joined Flint Group to create a new “Digital Printing Solutions” division for the leading global print consumables and solution provider to the packaging and print media industries. Flint Group develops and manufactures an extensive portfolio of printing consumables. These include a vast range of conventional and energy-curable inks and coatings, pressroom chemicals, printing plates and equipment, printing blankets and sleeves, and pigments and additives for use in inks and other colorant applications. Headquartered in Luxembourg, Flint Group employs some 7900 people. On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves.

For more information about Xeikon, visit and for Flint Group, visit or contact:

Corporate Communications Manager

Danny Mertens
Brieversstraat 70 - 4529 GZ Eede, The Netherlands
T: +32 (0)3 443 13 11 – M: +32 (0)494 50 00 57 –

PR agency Xeikon 

Dorien Cooreman
Barastraat 175 - 1070 Brussels - Belgium
T: +32 (0)2 560 21 50 – M: +32 (0)478 98 60 58 –