by Danny Mertens
Today’s actions are tomorrow’s results.
The nutraceuticals market is a volatile one. Today’s star ingredient can be tomorrow’s evil food. That means the supplier has to keep up with fast-moving shelf space, producing smaller runs in shorter timeframes. When client Healthkart wanted to push its latest nutraceutical to shelf asap, they turned to printer Kwality Offset to execute just the right label, in the right delivery time.
Kwaility Offset didn’t hesitate to turn to digital printing – fast turnaround of 1200 dpi quality with food grade toner for impeccable pharma compliance. Luckily, they could rely on available substrate stock, as the Xeikon 3030 Plus does not require any pre-treatment of the selected substrate. The fast and flawlessly produced label enabled them to invest more in the screen spot UV embellishment. This final finishing touch added the seductive twist the product needed to beef up its shelf presence.
The end result?
A market and industry compliant label Xtraordinaire with potent marketing power.
“Conventional doesn’t always work for us with the time and tech pressure we’re under. This was a short-term request from a client who knew that our service and the Xeikon tech delivered the standard quality they required. With Xeikon we can work with stock at hand, as the substrates do not need any coatings. We printed the label and embellished it with an intricate finishing performed with screen spot UV on our ABG Digicon Series 3. This label presents our solid partnership with Xeikon: the right basis with an added touch of extra.”
The Xeikon team:
“Kwality Offset really made the best of use of all the Xeikon 3030 Plus technicalities. The label outcome illustrates why this is the narrow web printing press to turn to if you’re in FMCG or the healthcare industry. The dry toner technology renders perfect quality at 1200 dpi, even in small quantities within small lead times. The food grade toner made sure the label was compliant with all pharma requirements. This is the perfect Xeikon 3030 Plus showcase label.”
“A testament to the technical agility of the Xeikon 3030 Plus - this label sports outstanding embellishments. The perfect shiny boost for a boosting product.”
Customer: Kwality Offset, India for Health Kart
Printed on digital press: Xeikon 3030 Plus
Inks and colors used: CMYK White
Label substrate material: PP White
Digital advantage: 1200 DPI printing with food grade toner impressed the customer
Embellishing effects: Spot UV
For LabelExpo Europe, printers from all over the world, shared their custom label prints produced on their Xeikon digital label press to participate in the Flint Group Print Awards 2017. This Label Xtraordinaire won in the Nutricials/Pharma category for the Flint Group Print Awards 2017.
Kwality Offset Printers specializes in producing both wet glue and self-adhesive labels. Print enhancements like Foil stamping, Embossing, Textured Varnishes and Screen Effects are carried out by harnessing the potential of the company’s latest technology and dyes, imported from Germany and U.S.A. The company also manufactures self-adhesive labels in roll form on the latest flexo-machines from Mark-Andy performance series, using online foil stamping, UV-screen and embossing enhancement techniques. More information at http://kwalityoffset.com/.